Taste, health and environmental/animal welfare concerns are top reasons cited for consuming plant-based milks in BerryCart/Califia Farms’ survey; over 50% of omnivores surveyed drink plant-based milks several times a week
Los Angeles, CA January 18, 2016 – A new survey conducted by Califia Farms, one of the fastest growing natural beverage companies in the United States, and BerryCart, the app for organic, natural and non-GMO food rebates, indicates that plant-based beverages are no longer ‘niche’ and are rapidly entering the mainstream. The survey results mirror industry data that shows a dramatic increase in household penetration of non-dairy milks – from 27.3% in 2013 to 55% in 2015.
The survey, conducted online among over 2,500 BerryCart users in Q4 2015, asked respondents to identify themselves as either omnivore, flexitarian, pescatarian, vegetarian, ‘not able to mix milk and dairy,’ or vegan, and focused on why consumers are opting to drink plant-based milks.
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PLANT-POWERED BEVERAGES: NOT JUST A VEGAN THING… NEW SURVEY SHOWS ALT DAIRY BEVERAGES ENTERING MAINSTREAM